[P.D.F Download] CA$HVERTISING: How to Use More

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?<br /><br />FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.<br />FACT! Captions under photos get 200 percent greater readership than non-headline copy.<br />FACT! Ads with sale prices draw 20 percent more attention.<br />FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.<br />FACT! Four-color ads are up to 45 percent more effective than black and white.<br /><br />New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to <i>Cashvertising</i>--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell,