PDF DOWNLOAD HBR's 10 Must Reads on Strategic Ma

<b>NEW from the bestselling HBR’s 10 Must Reads series.</b><br /><i>Stop pushing products—and start cultivating relationships with the right customers.</i><br /><br />If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the <b>Harvard Business Review</b> archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.<br /><br />Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:<br /><br />• Figure out what business you’re <i>really</i> in<br />• Create products that perform the jobs people need to get done<br />• Get a bird’s-eye view of your brand’s strengths and weaknesses<br />• Tap a market that’s larger than China and India combined<br />• Deliver superior value to your B2B customers<br />• End the war between sales and marketing<br /><br /><br />Looking for